YouTube is the world’s second-most visited website Source: Hootsuite Global State of Digital 2022 report YouTube usage statistics 6.
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Less than 1% of YouTube users aged 16-64 are unique to the platform. 99% of YouTube users also are on other social media platforms Wanna capture some of those minutes for your own content? Here’s our guide to getting more views on YouTube and the ultimate breakdown of the current YouTube algorithm. That’s a pretty generous chunk of time to be hanging out on a platform. Visitors spend an average of 19 minutes a day on YouTube Meanwhile, 92% of American users claimed to use the platform weekly and 98% say they access the site monthly. Some even visit several times per day, according to Statista. In the U.S., 62% of users access YouTube daily Source: Hootsuite Global State of Digital 2022 report 3. This is a bit of a shift from just a couple of years ago (in 2020, 56% of YouTube users were male-identifying and 44% were female-identifying) so this could be a clue that we may be seeing more and more women are creating and consuming content on the platform in the years to come. 54% of YouTube users are maleįor YouTube users over 18 years old, 46.1% identify as female and 53.9% identify as male. Source: Hootsuite Global State of Digital 2022 report 2. In total, the site gets 14.3 billion visits per month: that’s more than Facebook, Wikipedia, Amazon and Instagram. YouTube has 1.7 billion unique monthly visitors
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